Our Community Survey Insights
G’day!!
Our community is incredibly special, they’ve come on a real journey with me and now us as a team. They’re caring, like the times where a podcast hasn’t gone out and I’ve received messages checking in that all is ok.
I think of them like friends, ensuring that I am respectful of their time, that our content is interesting, engaging, and insightful.
The insights that came from our recent community survey are amazing.
We have a strong mix of people from across career levels, from Senior-Level, business owners and executives right through to students and those starting their career. People from on-farm right through the supply chain to Technology, agribusiness, consumers.
1 in 5 of our community are not in agriculture
64% are female
4 in 5 mid-level managers are female
45% are either planning or considering their next career move
Our content creates connection and has provided recommendation to support services
What I'm most proud, our content has a tangible impact. Beyond connecting people to motivational and inspiring stories, some days '"HOA is the only other voices I'll hear" and our mental health series we ran with references to support services has seen numerous people access those services directly after listening to our podcasts and then they sent us a message to say thank you and to let us know that things were on the up.
