Better Business Series: Mitch Highett from Bullseye Ag - Episode☝️ of ✌️

Welcome to Episode 1 of the Better Business series! In this episode, Oli dives into the journey of Mitch Highett, the Managing Director and Founder of Bullseye Ag.

Mitch's story is a mix of farm life around the world and working in major ag companies. Bullseye Ag offers farm management and consultancy services. But it's not just about that – it's a story of growing the team and taking them on a journey, fostering autonomy, and staying transparent.

Here’s an excerpt from their conversation:

Oli - “For planning the strategy and the vision of where you guys want to go, how do you manage that in terms of you're saying this is where we're trying to hit and this is how we're going to get there? But also knowing that you are a growing young business and can evolve really quickly?

“Complete transparency. The only way you're going to get to where you want it to be is if everyone knows the goal and you know, be open and be vulnerable in that.

I think I've learned to be much more vulnerable through this process, usually money and finances and things like that you don't feel open to share. But I think the more you share about okay, here's what we did this year, this is our goals to set for this year coming…

And this is why I've got gray hairs coming up every day, is because that part is the only part that actually matters, is just being honest with how the business is going.

Are you happy with it? Are they happy with it? Can we be doing something better?” - Mitch

Images supplied by Mitchell Highett.

Sponsor: The Better Business series is supported by the Farm Business Resilience Program through the Australian Government's Future Drought Fund and the New South Wales Department of Primary Industries.