Better Business Series: Buy From The Bush with Grace Brennan (Ep 1 of 2)

Seeding the Idea for ‘Buy From The Bush’

"I think sometimes there's a difference in strategic thinking versus strategic planning. Like every thought was strategic along the way, everything was intentional, but nothing was planned. And it was, ‘act now, think later’, very much.

So one morning, I was listening to a radio interview about the drought. And it was frustrating. It felt like it was kind of skipping over something really important, which was the lived reality of drought and beyond the paddock, beyond men in the paddock… And on small businesses, on households, on women especially.

And so I wanted to communicate that and I began writing a letter. And then halfway through the letter, I thought, ‘I don't even know who this is to and what it's for, and what my call to action is'.

So I closed the letter, and I opened Canva… And I created a logo for Buy From The Bush and then created an Instagram account and literally went from there.

But the idea had come from somebody else, I'd shared something on Facebook, about a small business in Warren and said, ‘They don't have an E-commerce site, but you can just message them on Instagram and you'll be supporting beautiful business in a drought-affected community.’

And somebody commented that they're doing a ‘buy from the bush’ Kris Kringle for Christmas… Thanks so much for introducing me to this business.

So that was the seed of an idea.”

Sponsor: The Better Business series is supported by the Farm Business Resilience Program through the Australian Government's Future Drought Fund and the New South Wales Department of Primary Industries.