Chief Hope Officer AKA Julia Jones

“And that's what keeps me passionate about agriculture…

Because we never ever lose our ability to actually get up the next day and care about each other and care about animals.

And I think that's what we don't show the world. I think that's one of those things that we don't often show the world.

We’ve got cool young people who are desperate to get into the sector, that can't wait to get in and make a difference. And they want to be exciting. And they want to use technology, and they want to do the right thing financially, and they want to bring everyone on board with it.

And they are great with social media, and they're great with storytelling.

And again, we've been through this before, we've been through tough times. And if we resurrected our forefathers, I'm sure they'd tell us a few tales of woe. The future is massive, and it's so bright, but it's gonna be hard.

Because life is hard, it's not an Instagram post, there's no filter on it.

Unfortunately, we actually are just gonna have to go through a bit of a journey and there's gonna be ups and there's gonna be downs, and we’re gonna grow the most on the downs.”

-Julia Jones