A look back at EvokeAg 2025 with Harriet Mellish

"I would look at evokeAG as a piece of AgTech. We get one chance each year to iterate. So it's really important that we think about the user experience, that customer feedback loop, and really understand, I suppose, its product market fit." 

We're one-month post evokeAG 2025, so we thought it was time to sit down with Harriet Mellish, General Manager of Global Innovation Networks at AgriFutures Australia, to reminisce and chat about the lessons learnt and what's next.

In this episode, you will hear about:

- EvokeAg as a Startup
 - What Worked in 2025
 - Emerging Themes & Industry Conversations
 - Engaging the Next Generation
 - What’s Next for EvokeAg?

Chapters:
00:00 Post-Event Reflections and Planning Ahead

02:46 Feedback and Innovations from EvokeAg 2025

05:50 Engaging the Next Generation in Agriculture

08:53 The Role of EvokeAG in the Agricultural Ecosystem

12:05 Evolving Conversations in Agriculture

15:04 Looking Ahead: Future Trends and Innovations

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