ABOUT US
We believe people are agriculture’s most important asset.
When we nurture, grow and back our people - their impact is extraordinary.
The human side of agriculture is often overlooked, yet it’s people - their passion, grit, and resilience - that make this industry what it is.
Agriculture is more than an industry: it shapes our friendships, our lifestyles, and underpins life itself.
When done well, it has the power to change the world. We believe agriculture can be a vehicle to build a happier, healthier, and more prosperous future for generations to come.
Meet Oli
I was that kid. The one who had cowboy birthday parties, mowed the lawns like it was a harvester, and followed my cousin Alby around everywhere on the farm.
Alby was the coolest person I knew... his dogs could do ALL the tricks, he’d do wheelies on the motorbike, and when he walked into a room he could light it up!
At 12 years old, I’d travel by myself between my home in Sydney and the farm... always crying on the way home! (sorry Mum!)
Back at school, I’d share stories with my friends about shearing, the harvest and the just the stuff we did on the farm.
They loved it. I loved it.
There was no doubt, I was going to be a farmer.
But at 16, a mate asked me…
‘What’s the future in agriculture?’
And it hit me. I didn’t know…
I’d never even thought about it…?
That question shaped my journey…
From jackarooing in Australia and Canada, to working in AgTech startups, exporting asparagus, and helping run global food systems events, I began to see that agriculture is far bigger and more diverse than I ever imagined.
But I also noticed something else: while agriculture was evolving rapidly, society and agriculture were becoming more disconnected. People outside the industry often only saw stereotypes, while the people within it felt their stories weren’t being told.
That is why I started Humans of Agriculture in 2019, to reconnect people and agriculture through storytelling. What began as a passion project has grown into a podcast, video series and community that celebrates the people shaping food and farming today.
Our mission is simple:
Showcase the human side of agriculture – the stories, challenges and passions of the people involved.
Inspire the next generation by opening eyes to the diverse opportunities in agriculture.
Build bridges between rural and urban, farmers and consumers, farmgates and boardrooms.
Because we believe storytelling has the power to change how the world sees agriculture, and how agriculture sees itself.
Meet the Team
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Founder
Oli Le Lievre is the Founder & CEO of Humans of Agriculture. With a background in production Agriculture, Oli saw the opportunity in how Ag businesses (and the industry more broadly), promoted itself and showcased the diverse & vast opportunities.
Through an authentic human-led approach, Oli and the team are creating a new way of promoting agriculture and connecting new audiences to build a stronger future for the next Gen of Aussie Ag.
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Content Specialist
Olivia is a content specialist at Humans of Agriculture, leading the development of podcasts and video storytelling. With 15+ years in rural media - including as a reporter and presenter on ABC’s WA Country Hour - she is passionate about elevating voices from the bush and connecting regional and metro audiences. Drawing on her broadcasting background and experience running a sheep and grain farm in Kojonup WA, Olivia brings authenticity and insight to her work, celebrating agriculture and unpacking complex rural issues.
Looking To Partner With Us?
From storytelling and video to careers and community, there are many ways we partner with businesses and individuals across agriculture. Explore how we can work together to share your story and grow the future of ag.